Online travel agencies provide limitless options for travelers. However, online travel companies must offer a few additional features to boost their sales and stand out.
Predictive search saves users time by suggesting results as they type common queries into your website. It also nudges them to packages they might have yet to consider.
Customer Service
Customer service is one of the most critical aspects of running an online travel company. Doing well increases retention and engagement and helps you attract and convert new customers. However, it can have the opposite effect and drive churn when done poorly.
Customers expect companies to respond quickly and effectively, and it’s not unusual for them to switch to a competitor after just one bad experience. Keeping this in mind, investing in good customer service and creating an experience personalized to each customer is essential.
For example, if your customers have questions about an itinerary or need help booking, you should provide them with a live chat or email support option to address their concerns. You can also use predictive search to make it easier for customers to find what they want. This can save time and ensure each customer gets the best experience possible. Moreover, you can send out email newsletters to inform your customers about special offers and deals you have available.
Mobile-Friendly Design
Users spend most of their time on smartphones, so a travel company’s website should be fully mobile-friendly. Visitors will likely leave the website if it takes too long to load or performs poorly on their device. This can lead to a loss of potential clients and revenue for the business.
For example, if you have an image-heavy site, it may not load correctly on mobile devices. Similarly, pop-ups can be challenging to click on with smaller screens. This is why you should consider using media queries to show or hide elements of your site depending on the screen size and resolution of a visitor’s device.
Additionally, using fonts that are easy for mobile users to read is recommended. Sans serif fonts work best as they are easily read on small screens. Moreover, using a predictive search feature is also beneficial for your visitors. This will allow them to find the travel packages and destinations like the Expedia promo code they seek without typing out their entire query. You can also incorporate Google Maps to give your visitors a visual representation of the goals you offer.
Secure Payment Gateway
If you want your travel company to attract more customers, you must have a secure payment gateway. A specific payment gateway encrypts personal information from the user’s browser to the site and then sends it to the bank for processing. This helps prevent hackers from accessing sensitive data and stealing credit card numbers.
A secure payment gateway lets your customers know you care about their privacy. Look for a security mark that tells you the company adheres to industry standards. This ensures the company protects your customer’s information and follows strict rules to prevent hacking and data breaches.
It would be best to look for a secure tokenization gateway that protects a customer’s data by replacing it with unique identifiers called tokens. This way, if the customer’s credit card is stolen or lost, all recurring payments tied to that card are stopped as soon as the provider knows the card has been replaced with a new token.
Social Media Integration
The travel industry relies on big data to predict trends and consumer behavior. This data creates personalized customer experiences, improves pricing strategies, and enhances loyalty programs. Big data also helps companies keep up with competitors by monitoring customer reviews and feedback, which can influence purchasing decisions.
When building an online travel company, choosing a platform for social media integration is essential. This feature lets you connect your website with your social media channels, giving customers a more personalized experience. It will also allow them to share content on their social media pages, increasing your business’s exposure.
In addition, you should also invest in a well-written website that captures the attention of potential travelers. Ensure that your package and destination descriptions are unique and evocative, as this will help to differentiate you from your competitors. Finally, consider including a blog on your website highlighting different aspects of your travel business. This will also boost your search engine visibility and increase customer conversion rates.
Responsive Design
Responsive design is a big thing in the UX world right now. It makes websites flexible enough to work on various screen sizes and devices. This makes it easier for users to access and interact with the site. As a result, responsive design increases user satisfaction and helps online travel businesses gain more customers.
The responsive web design of a travel company allows them to connect with their customers and keep them informed about new services, reduced prices, and other updates. It also retains its information securely using security measures like encryption and SSL. This helps to prevent cyberattacks and other security breaches. The high level of usability of responsive sites may also lead to increased time on page, which is another crucial aspect of travel website marketing. In addition, responsive websites are cost-effective compared to creating separate mobile and desktop versions of the same website.